In 2016 Bega Valley Meals on Wheels were successful in applying for a grant offering funding to adapt to the changes being brought about by the introduction of the NDIS. Merimbula based company Solutions 4 Biz won the tender and began working with both offices on a marketing plan. The plan was delivered in June 2017 which brought about a number of recommendations and changes. In July 2017 a roll out of a promotional plan begun including:
- Update of Web Site
- New Promotional Material (Fliers)
- Local Radio Campaign
- TV Ads
- Planned Giving program
- Social Media Strategy
- Renaming of Bega Office from BVMOW Plus to Bega Valley Meals on Wheels
- New Signage and Merchandising
We look forward to see what new opportunities come from the marketing plan in the 2017/18 financial year.
