New Marketing Plans for Bega Valley Meals on Wheels

In 2016 Bega Valley Meals on Wheels were successful in applying for a grant offering funding to adapt to the changes being brought about by the introduction of the NDIS. Merimbula based company Solutions 4 Biz won the tender and began working with both offices on a marketing plan. The plan was delivered in June 2017 which brought about a number of recommendations and changes. In July 2017 a roll out of a promotional plan begun including:

  • Update of Web Site
  • New Promotional Material (Fliers)
  • Local Radio Campaign
  • TV Ads
  • Planned Giving program
  • Social Media Strategy
  • Renaming of Bega Office from BVMOW Plus to Bega Valley Meals on Wheels
  • New Signage and Merchandising

We look forward to see what new opportunities come from the marketing plan in the 2017/18 financial year.

About Meals on Wheels

Meals on Wheels is the heart of the Bega Valley community. Meals on Wheels represents more than just a meal – it’s about helping people, service with a heart and communities coming together to support each other. It’s about trust, respect and dignity.

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